Elize
Original idea & product development
Created the original idea and developed the product. Shapes how Flow Fam helps families stay organised together.
01 / About us
It didn’t start with an app. It started with a need.
Flow Fam began with a familiar need: better planning, more control over the day and clearer communication within the family.
Organising family life takes a lot of coordination. What's coming up? Who is doing which task? What still needs to happen? We wanted that overview in one place, with less asking, reminding and checking again.
Elize came up with the original idea and developed the product. That need became Flow Fam: an app that makes the family schedule and tasks visible. It leaves more room for conversations with each other, and less back-and-forth about everyday logistics.
More clarity
More control
More connection
Less talk about what needs doing. More room for what really matters.
02 / The people behind the app
Four people, one shared idea.
Today, four of us are building Flow Fam. We each bring our own role, with a shared focus on everyday family life.
Mike
Communication
Responsible for communication. Helps tell the Flow Fam story clearly and connects the team with the outside world.
Sander
Finance
Responsible for finances. Keeps a clear view of the financial side of Flow Fam behind the scenes.
Esmee
Creative process & support
Contributes to the creative process and helps users through support. Brings together ideas and questions from everyday use.
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